Email: [email protected]
Email: [email protected]
Online behavioral advertising (‘OBA’) is defined as the practice of collecting “data from a
particular computer or device regarding Web viewing behaviors over time and across
Non-Affiliate Web sites for the purpose of using such data to predict user preferences or
interests to deliver advertising to that computer or device based on the preferences or
interests inferred from such Web viewing behaviors.” The purpose of OBA is to deliver
relevant advertising to specific computers or devices in ways that enrich the consumer
online experience.
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